PUBLIC ART, BRANDING AND WAYFINDING

Public Art, Branding and Wayfinding

Landscape Architecture > Public Art, Branding and Wayfinding


Public Art: Landscape Architecture is sometimes defined as “the art and science of design for the human experience within the natural and man made environment”. THK strives to adhere to this description by incorporating a sense of art and character into our projects. Many of our projects are public and require an art component. In this regard, THK develops artistic themes that are refined through local artists or our own design staff. Elements such as entry features, sound walls, plaza art and streetscapes typically include some form of art.

Interpretive elements come in different shapes and forms in Water Wheel Park

Interpretive elements come in different shapes and forms in Water Wheel Park

Fish Panels installed along the Midland Greenway Trail

Fish Panels installed along the Midland Greenway Trail

Way finding is more than directional signage. It can take on its own character in the flavor of the overall project. Way finding can be used to express and define a space and can also be designed in a more subtle way, such as within a larger design element, to direct and inform.  

Branding comes with the sense of character of the site. Creeks, rivers, mountains, plains, urban spaces can all help in branding. If the site is without character, THK can develop concepts that define the personality of a project. Branding includes not only the use of a palette of materials, but also the development of scale for spaces and elements within the space.